COPY OF THE NGO’S ONLINE REPUTATION MANAGEMENT STRATEGY

 The NGO’S online reputation management strategy

With the internet becoming an integral part of everyone's lives, online perception and reputation have taken centre stage for any organization. In the nonprofit world, the internet is transforming the landscape and the nonprofit organization have to work in this direction along with the whole ecosystem, to ensure they build and maintain their online presence and reputation to proceed in their mission. NGO’S should ensure maintaining a great online reputation is their priority. It is important to understand how donors search about NGO’S online.

You need to know your target audience, institution donors, funding organizations, whether it is a concept note that you have submitted or a proposal, most of the institutional donors funding organizations look up your NGO on the internet. The purpose is to ensure credibility, professional, and legal status of the applicant organization, and also to have a general view of the organization. It is important to be aware of the significance of an online reputation. 

Your website is where your donors will find you first. 

• Make it easy for them to find what they are looking for. 

• Make your website mobile friendly as most donors are using their mobile phones to look up websites. 

• Make it interactive and engaging, and respond to the queries with high ultra - high speed.

• Keep Language light and easy for a layman. 

• And always remember that the nonprofit world is all about story telling. 

Engaging the audience with stories from the field, stories in the voice of beneficiaries themselves. Having a uniqueness to your web approach by adding blogs, videos, pictures will make your work and website presence stand out from the test.

Make your presence known on social media platforms like Facebook, Twitter and other platforms. What you publish on these portal is important to engage with your audience, but what is equally important is what others saying. Donor and even general publics goes to the third party and authentic portals for information about NGO’S. You can try proactively to enhance your position on the search pages by ensuring your activity on reports, online journals. Publish more and good to be seen more.